Pages
299
Published
1991
Format
Paperback
Publisher
Free Press
About This Book
"Managing brand equity" is a business & finance title by David A. Aaker first published in 1991 by Free Press. Topics include: Brand name products, Intangible property, Management, Valuation.
Product Details
ISBN:9780029001011
Publication Date:1991
Pages:299
Publisher:Free Press
